Brighthouse Address the Credit Crunch
A more common thing people are current seeing is that one of the most popular areas of lending is ‘buy now pay later’ finance available in major retailers such as BrightHouse. People taking advantage of low or no interest offers are spending their money prudently and making their hard earned money go further by spreading the cost of expensive essentials such as couches and consumer products over a period of time. With the reduction in high-street spending, it seems that every store is getting in on the act and offering fantastic finance deals.
But what if you not every store offered such bargains? If your credit history (or lack of), the fact you were on government handouts or your age stopped you from applying for the best deals available?
You may turn to a dedicated rent-to-own shop, a company that rents all sorts of goods from microwaves to digital radios with pay weekly, monthly or upfront options. A company such as BrightHouse. With more than 170 retailers so far, it’s the biggest such chain in the country.
The trouble is, it’s not a wholly cheap alternative although it is a great bargain, this shop offers a very reasonable rate, although it doesn’t include extras like the optional service cover which most customers take out. ultimately, you may up paying a bit more than the standard cost for the product.
With buy now pay later being a popular choice in the current economic climate, BrightHouse took advantage and, during the spring, ran an eight-week full on marketing campaign including TV commercials and direct marketing and employed- for the first time- TNT’s Home-in Targeting postcode modelling tool for precise targeting. It was very effective, with the retail outlet thriving and planning on adding multiple stores during 2009.
BrightHouse head of advertising claims ‘Brand awareness of BrightHouse has grown rapidly thanks largely to our TV activity, which comprises of advertising and sponsorship of the Trisha Goddard Show. As we continue to open in new locations across the UK our highly targeted spring marketing campaign will support our growth by promoting the brand as a customer-friendly weekly payment store.’
With such an increase in awareness however, has materialized an inevitable increase in disgruntled shoppers. The company recently hit the papers when it was investigated by BBC radio 1’s Newsbeat programme.
